Our goal is to change the way people think about real estate in Singapore. Learn who we are and how we are built for the now.

About HeroHomes

What Does HeroHomes Do?

We help 2 types of property owners.

1) For those who are simply selling their properties we increase the chances of getting the highest price in the current market by advertising their properties to every single potential buyer out there.

2) For property upgraders who are keen to make the best next move possible, we share tried and tested strategies so they make the best use of their cash or CPF to maximize their assets and enjoy higher profits later in life.

We also produce free content to help and inspire people to make the most use of their property assets.

Who is Elfi & Heikal?

In 2009 both Elfi & Heikal started dealing with investment grade real estate in the Central Business District in Singapore.

In 2015, they expanded their market to serve HDB upgraders keen in making logical long term upgrading to private properties, executive condos or even HDB flats.

Avid learners and strong believers of life long learning, they continue to research the best property strategies in an evolving world.

How Do I Learn More About What You Do?

Since 2015, we have created articles, videos, and interviews to provide how-to advice and ideas for free:

Read our articles
Watch our videos

Can I Ask a Specific Question?

You can ask us property related questions on the following channels:
Whatsapp: +65 8186-3356
Email: admin@herohomes.sg

Working with HeroHomes

Who Do You Work With?

We work with
1) Property sellers who want the highest price for their property in the current market.
2) Condo or HDB Upgraders who want to make the most of their money and use property as an investment or passive income in Singapore and overseas.
3) Developers who want to market their property to a niche market


How Much Does It Cost to Work With You?

As with any custom service requiring proper diagnosis, it is impossible to predict what your service will cost without proper diagnosis.

Consider that any fixed price solution will be “one-size-fits-all” and can not be tailored to your needs. Many people come to us only after learning this the hard way.

Our service includes three elements:

Creating a holistic Plan of action, so that every detail is taken into account.
Executing that plan for quick results, while avoiding the mistakes often made when “DIY-ing”.
Providing ongoing support to help you keep things going long-term and stay compliant.
Generally speaking, our services start at 2% of the selling price of a property and increase from there based on your needs. 

How Does Your Process Work?

Once you have retained us, we will prepare for and undergo an extensive diagnostic process to understand all areas of your business, lifestyle, and investments. We will discuss what you have, where you’re going, what you want, and what you don’t want.

From there, we will create a holistic Plan that covers all aspects of your internationalization. During the process of creating your Plan, we will follow-up with you to verify every detail and seek yur feedback.

A key focus of ours is creating Plans, not options. We will work to eliminate all but the best options so you are left with the single Plan that serves all aspects of your situation.

We have also invested significantly in behavioral studies to better understand what makes people act on their Plans. Our entire process is based around creating a Plan you will implement and love… because we know that a Plan sitting on the shelf doesn’t help anyone.

Do You Offer Hourly Consulting?

You will need for a holistic plan that addresses your entire situation. Most hourly consulting fails to do this, namely because the incentive is the reduce billable hours spent rather than doing what is needed to solve the problem while achieving an excellent ROI.

Instead, we create holistic Plans that follow a tried-and-true diagnostic process we have created after years of helping hundreds of people not just gather ideas, but get results. We charge a flat fee for each Plan, so there are no billing surprises.

We do offer a tried-and-tested service for those who want a plan of action for their needs, and help implementing it. This is a paid service, and it’s not cheap (although for the people we help, it’s far cheaper than staying where they’re at).

Can You Help Me With Just [Insert "Thing" Here]?

We believe strongly in the need for a holistic Plan that addresses your entire situation. Many people who thought “I only need XYZ” later come to us when they realize they missed a key piece of the puzzle and wasted time and money.

As a result, we don’t offer one-off offshore bank account openings, corporate formations, or other services until you have created a Plan with us..

Why Should I Work with Herohomes instead of DIY or Another Agent?

Our focus is holistic; we don’t just handle your property selling, but we create a complete picture that coordinates your entire property plan so that every piece of the puzzle fits together.

 We have spent years honing our knowledge based on real personal experience, not theory, so we know what works and doesn’t work in the real world. That practical knowledge will save you time and money.

Are You Just a Consultant, or Can You Help Me Implement?


We help people implement holistic Plans every day – from registering your sales, to obtaining, to filing legal paperwork.

Our approach is simple: Ready. Aim. Fire. Many people selling their properties or who are upgrading to a better property skip the “aim” part and end up wasting time and money because they failed to plan.

We believe in planning first, implementing second.

Once we have created your holistic Plan, we can help you implement it by acting as a project manager that coordinates between the numerous lawyers, accountants, and other professionals you will need.

Because we are investors ourselves, we understand that the best use of your time is focusing on your life… not waiting in lines or busy cleaning up DIY mistakes.

Our team offers a bespoke service that handles everything from scheduling appointments to filling out paperwork.

Can I Trust Your Advice?

We are licensed professionals and have spent years creating a network of trusted lawyers, developer contacts, and other professionals that actually get the job done.

Do You Have any Client Testimonials?

While many people we’ve helped prefer to remain private, we do have a number of reviews on our Testimonials page.

General Questions

Can I Become a Property Consultant with Herohomes?

You will need to have at least 4 GCE ‘O’ Level Credits to start your career with us.

Find out more about licensing requirements here

Can I Advertise With You?

We are open to collaborations with reputable companies whose mission relates to ours. If that’s you, please contact us!

What is Your Refund Policy?

You only pay when the transaction is completed. There is no payment required upfront.

HeroHomes™ 2009 - 2020


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